As we ring in the new year, I would like to take this opportunity to say thank you. We value and appreciate all our readers, it is you who made what what we are today. 2017 is a huge year for Packaging of the World, with the suggestions we received, we have a successfully refreshed our branding and also added lots of new navigational features like multiple tag filters and load more button. 
在新年到來之際，我想借此機會向大家表示感謝。我們珍惜并欣賞我們所有的讀者，是你們造就了今天的我們。2017年對世界包裝來說是一個巨大的一年，隨著我們收到的建議，我們成功地刷新了我們的品牌，并增加了許多新的導航功能，如多個標簽過濾器和加載更多的按鈕。

We received a record breaking 8,838 package design submissions. (That's close to 30 submissions per day!) It is always fascinating to see the diversity in design and what kind of design themes were trending. Here we present to you the best packaging projects of 2017 in no particular order.

在2017年，我們收到了創紀錄的8,838個包裝設計提案。（每天接近30份篇！）令人著迷的是看到了設計的多樣性和設計主題的趨勢性。在這里，我們向您展示2017年的最佳包裝項目，并沒有特別的順序。

- SAIKAI包裝設計 -

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設計者：瑞典中部大學學生 (Maja Ahlund, Alma Lindstr?m, Hanna Simu and Emma Waleij)

In the Graphic packaging project course at Mid Sweden University, an exchange of fika experiences with Japanese students at three schools was made. The idea was to create packaging and visual concept for Japanese senbei cookies and green tea on a Swedish market. We created the brand SAIKAI, which stands for 'until next time'.

在瑞典中部大學包裝圖形設計課程上，與三所學校的日本學生交流了fika體驗。這個想法是在瑞典市場上為日本餅干和綠茶打造包裝和視覺概念。我們創造了品牌SAIKAI，代表“下一次”。

- Kuber香腸包裝設計 -

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設計者：Bunker Media

The specialists of the communication group 'BunkerMedia' have created Kuber, a new brand of a pork sausage - they developed the name and the packaging design. This is an ideal sausage for sandwiches: when you cut it, you get square pieces, having the same shape as toasts.
“BunkerMedia”傳播集團的專家們創造了豬肉香腸的新品牌Kuber - 他們開發了名稱和包裝設計。這是一個理想的三明治香腸：當你切開它時，你會得到正方形的切片，形狀與烤面包一樣。

- 必勝客送的手工制作的生活故事盒設計 -

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設計者：Ogilvy & Mather Malaysia

We believe that Pizza Hut Delivery is part of people’s lives, meaning there’s a story behind every pizza box. To reveal the stories behind Pizza Hut Delivery orders, we crafted a series of insightful thematic posters that were drawn and cut by hand using real Pizza Hut boxes.The Four posters depict situations familiar with everyone, but particularly relatable to the target market of young adults, whether it was being trapped in a hell of work deadlines, turning into a hungry monster, not able to leave the couch or being faced with spiralling bottomless hole of hunger.Use of the Pizza Hut boxes was compelling, quirky and visually arresting, but also brand –and product – relevant, as the promotional poster was actually made of the same material as the product packaging.
我們相信必勝客送貨是人們生活的一部分，這意味著每個披薩盒背后都有一個故事。為揭示必勝客送貨單背后的故事，我們制作了一系列富有洞察力的主題海報，這些海報是用真正的必勝客盒子手工繪制和剪切的。四個海報描繪了每個人都熟悉的事情，特別關注的是年輕人的目標市場，是否被困在最后期限的工作中，變成了一個饑餓的怪物，不能離開沙發，或面對饑餓的螺旋無底洞。使用必勝客的盒子是引人注目的，獨特的視覺效果，也是品牌–和產品–相關的宣傳海報，實際上是相同的材料制成的產品包裝。

- 嘉士伯限量版哥本哈根收藏包裝 -

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設計者：Taxi Studio

Borrowing from the beautiful simplicity of Danish design, each pack in the K?benhavn Collection embodies an abstract interpretation of Carlsberg’s most iconic ingredients: barley, the mighty hop and Carlsberg’s legendary brewers’ yeast. The packs will be available to buy until September 2017 in most major food and drink outlets. 
丹麥設計師借鑒丹麥設計的簡約風格，哥本哈根收藏的每一個收藏品都體現了對嘉士伯最具標志性成分（大麥，威猛的啤酒花和嘉士伯傳奇啤酒酵母）的抽象詮釋。這些包將在2017年9月前在大多數主要的食品和飲料商店出售。

- simplefood #概念包裝設計# -

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設計者：Wunderbar

We all live in the world of brands. You know, 'added value', 'self identification' and stuff like that. But what really matters is what is inside the product. So why don't we talk about it in the first place? What if we create an inside out package design by moving ingredients of the product from the back to the front? If so – how can we make such identity more informative and recognizable at the same time?
我們都生活在品牌的世界里。雖然知道“增值”，“自我認同”之類的東西。但真正重要的是產品內部的東西。那么我們為什么不首先談論一下呢？如果我們把產品的原料從背面移到前面，那會怎樣呢？如果是這樣的話，我們怎樣才能使這種身份更具信息性和可識別性呢？

- 真正聰明的麥當勞袋托盤包裝 -

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設計者：DDB Budapest

McDonald’s Hungary and DDB Budapest embarked on a groundbreaking innovation: the paper bag that so far only served as a food carrier is now equipped with a cardboard tray. With one simple tearing movement by the perforation at the bottom of the bag, it can be separated from the upper part and then we can enjoy our meal in the usual manner, on a tray. The innovation makes out-of-McDonald’s consumption experiences even more convenient in locations such as the car, in the park or in the office.
匈牙利麥當勞和DDB Budapest走上了突破性的創新：把迄今為止只用作食品載體的紙袋配備了紙板托盤。袋子底部的穿孔只需一個簡單的撕裂動作就可以將其從上部分開，然后我們可以用通常的方式在托盤上享用我們的餐點。創新使得麥當勞在汽車，公園或辦公室等場所的消費體驗更加便捷。

- 茶讓你冷靜下來！（消消火涼茶） -

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設計者： Deng XIong bo

In China, when people eat too much fired food or hotpot, it’s very possible for them to get sores and pain in mouth, tongue and throat. This symptom is called “get inflamed”. In Chinese, “get inflamed” literally looks almost the same as “on fire”, and can indeed be understood as that the flame is burning. However, it does not indicate the flame that we can actually see, but a Chinese expression for describing physical discomfort. When Chinese people have such discomfort or intend to prevent this physical illness, they will choose to drink herbal tea. Based on the literal meaning of the product name, we adopt a straightforward way to design the fire extinguisher look of the product. The design will enable consumers to realize the strong effectiveness of the product in a shorter time because its appearance has explained everything. Additionally, in the context of Chinese culture, this creative idea is bound to be instantly understood at the first glance of every Chinese.

在中國，當人們吃太多的油炸食品或火鍋的時候，很可能會患口腔潰瘍，或者舌頭和喉嚨里感到疼痛。這個癥狀叫做“上火”。在中文中，“上火”字面上看起來幾乎與“著火”一樣，實際上可以理解為火焰正在燃燒。然而，這并不表示我們實際可以看到的火焰，而是中國人描述身體不適的表達方式。當中國人有這樣的不適或者打算預防這種身體疾病時，他們會選擇喝涼茶。根據產品名稱的字面意思，我們采用直接的方式來設計產品即用滅火器作為外觀。這種設計將使消費者能夠在更短的時間內實現產品的強大功效，因為它的外觀說明了一切。此外，在中國文化的背景下，這種創造性的想法一定會在每一個中國人的一瞥中立即得到理解。

- 簡直像沙丁魚一樣擁擠！（鯡魚罐頭包裝） -

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設計者：Brandiziac

The idea for this package originated from the Russian idiom “Packed like herrings in a barrel”, which is comparable to the English idiom “Packed like sardines”. This idiom is applied to spaces excessively crowded with people, having the same meaning both in Russian-speaking countries and in countries where English is native. Typically, it refers to the public transport, and that is why we chose the shape of a can, which resembles the shape of a bus.

這個包裝的想法起源于俄羅斯成語“包裝像鯡魚桶”，這是相當于英語成語“記得像沙丁魚”。這個成語適用于人口過度擁擠的地方，無論在俄語國家還是在英語國家，都有同樣的含義。通常是指公共交通工具，這就是為什么我們罐子的形狀選擇了類似于公共汽車。

- “慢”飲料包裝 -

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設計者：OPUS B

“Slow” is a concept for a calming, anti-energy drink whose package inspires a new ritual for consumption. Not only will the drink itself calm us down, but the package will encourage us to take a moment for ourselves. The slim-neck bottle design allows for slow dispensation into a cup, so you can stop, take a deep breath, and explore the manifesto of slow.
“慢”是一種平靜，反能量飲料的概念，其包裝激發了一種新的消費習慣。飲料本身不但會使我們冷靜下來，而且還會鼓勵我們為自己付出一點時間。細長的瓶子設計可以緩慢地分配到一個杯子，所以你可以停下來，深呼吸，并探索緩慢的宣言。

- Laudum酒包裝設計 -

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設計者：Lavernia & Cienfuegos 

LAUDUM is the genitive plural of Laus, the Latin word meaning praise, glory, fame. For such a classic, Latin name, with strong Roman overtones, we have designed this bottle with references to columns of the Lonic or Corinthian period with characteristics from ancient Roman temple architecture. The relationship between viticulture and the temple is age-old. The column is part of the temple, it rises towards the sky, it is history and art, as is wine.

Laudum是Laus的所有格復數，拉丁詞的意思是贊美，榮耀，名譽。對于這樣一個經典的拉丁名字，帶有濃厚的羅馬色彩，我們設計了這個瓶子，引用了古羅馬寺廟建筑特有的龍族或哥林多時期的柱子。葡萄栽培與圣殿之間的關系是古老的。柱子是寺廟的一部分，它向天空升起，它是歷史和藝術，也是葡萄酒。

- Pchak干水果包裝和堅果包裝 -

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設計者：Backbone Branding

Pchak is one of those projects where the idea just stroke us and it had to be implemented in reality. While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming “Pchak” which is the Armenian equivalent of “tree hollow”. Pure nature now found its place in our urban daily life.
Pchak是其中的一個項目的想法只是行程我們必須在現實中實現。在創建Pchak的同時，我們不想通過增加額外的設計元素來達到最初的想法。我們用相同的方法來命名“Pchak”，這是亞美尼亞的“樹洞”等價物。讓純自然現在在我們的城市生活中占有一席之地。

- Peranakan Hipwrap紗籠包裝 -

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設計者： Zilin Yee

Baba&Nyonya Heritage Museum located in Melacca, a world heritage UNESCO site is a combination of three terrace lots that were acquired in 1861.Four generations live in the house before it was opened as a museum in 1985.The museum is name derived from the term Baba, an honorific manner of addressing a straits-born gentleman and Nyonya which addresses a Straits-born lady.
Baba＆Nyonya文化博物館位于Melacca，一個1861年被聯合國教科文組織世界遺產收購的三個地塊組成。作為一個博物館被開放之前，1985年之前是四代人居住的房子。博物館的名字來源于巴巴這個名詞，這是一種對一位出生于海峽的紳士和娘惹（Nyonya）的致敬方式。

- 雨季|草藥和蔬菜包裝 -

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設計者：Pavla Chuykina

Increased rainfall has positive impact on crop production and you know what they say 'low fly the swallows, rain to follow.' If you see the swallows, take this umbrella with you.
降雨量的增加對作物生產有積極的影響，你知道他們說“低飛燕子，會雨下”。如果你看到燕子，請帶上這把雨傘。

- 漫威 X THEFACESHOP限量版包裝 -

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In celebration of the release of marvel comics’ new blockbuster ‘SPIDER-MAN : HOMECOMING’ in 2017, and in keeping with the girl crush trend of K-BEAUTY, THE FACE SHOP announces THE MARVEL COMICS X THE FACE SHOP collaboration, available in limited edition.

為慶祝漫威《2017蜘蛛俠歸來》的發布，吸引K-BEAUTY的女孩粉絲潮流，THE FACE SHOP宣布THE MARVEL COMICS X THE FACE SHOP協作限量版。

- 與好友共同品味圣誕葡萄酒瓶包裝 -

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For this year's seasonal bottle of mulled wine we wanted to spread some creative cheer and give our clients and friends the opportunity to print their own festive, mulled wine inspired, wrapping paper. 
今年的時令葡萄酒瓶，我們想傳播一些創意的歡呼聲，并給我們的客戶和朋友們打印自己的節日，溫熱的葡萄酒靈感，包裝紙的機會。

We commissioned illustrator Kate Forrester to create a repeat pattern featuring elements of the traditional winter drink. This was then laser engraved into rubber and seamlessly wrapped around each bottle, giving the ‘label' a highly tactile feel and the bottle a secondary festive use. 
我們委托插畫家凱特·福雷斯特（Kate Forrester）創造了傳統冬季飲品元素的重復模式。然后用激光刻成橡膠，無縫地纏繞在每個瓶子上，使得“標簽”具有高度的觸覺感，并且該瓶子是次要的節日用途。

- UMBRO Medusae Boot Launch包裝 -

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插畫：LOVE X TJ Nicklin 

A magic football boot deserves to be presented in a magical way. That was the approach taken by LOVE when we were briefed on the new Medusae boot from Umbro. We engineered a box with two compartments - one reveals the boots, and one makes them disappear. I was tasked with creating the illustration wrap around it. Taking a traditional playing card aesthetic, the design wove football tricks, graphics and patterns through a football pitch inspired frame.
一個神奇的足球靴應該以一種神奇的方式呈現。當我們向Umbro介紹新的Medusae引導時，LOVE采取了這種方法。我們設計了一個有兩個隔間的箱子 - 一個展示靴子，一個讓它們消失。我的任務是創建插圖環繞它，以傳統的撲克牌美學，設計編織足球技巧，圖形和圖案受到足球場啟發。

- B-ing花瓶包裝設計 -

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設計者： Prompt Design

The ‘B-ing’ bottle package is designed so that shrink film wrap (which is double-side printed) when being torn along the dotted marks around the bottle top will show a blooming flower appearance with petals.
“B-ing”花瓶包裝的設計使用收縮膜包裝（雙面印刷）沿著瓶頂周圍的虛線撕開時，將顯示盛開的花朵與花瓣的外觀。

- 食物的幻想＃包裝# -

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設計者：SOLL

Food of Imagination is a Moscow cafe with products for takeaway. Every food item here is an alternation of healthy and dainty ingredients. Literally. 
食物的幻想是一個莫斯科咖啡廳外賣產品。這里的每一件食物都是健康而美味的。就像字面上一樣。

This format aims at attracting young and active audience that is open to healthful lifestyle. These people, regardless of their age, already have some achievements and strive to keep up with their social status. For example, through looking good. 

這種形式旨在吸引那些擁有的開放式健康的青春且朝氣的客人。這些人，不分年齡，已經有了一定的成就，并努力保持自己的社會地位。

- 加勒特爆米花店包裝 -

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設計者：Jennifer Mulvihil

The Garrett Popcorn Shops packaging and brand refresh was designed to be Instagram worthy. Along with a color and logo update, the polygonal cone shaped packaging aims to be festive and unique with gold interiors. Garrett Popcorn Shops caters to many corporate and wedding events and the idea was to have packaging that stood out on the table/shelves and got people talking.
加勒特爆米花店包裝和品牌刷新被設計為Instagram值得。隨著顏色和標志的更新，多邊形錐形包裝旨在保持與黃金內部和節日的獨特。加勒特爆米花店合作了許多企業和婚禮的活動，這個想法是讓包裝在桌子、書架上站起來，不影響人們交談。

- 創意包裝 -

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設計者：Ilia Kalimulin

We created a series of images representing entirely unexpected products by popular brands. What if Lipton made cigarettes or Google made ring games? Let's imagine how would it look like.
我們制作了一系列代表受歡迎品牌但完全意想不到的產品圖像。如果立頓制作香煙或谷歌制作的游戲怎么辦？讓我們來想象它將是怎樣的。

- 之前和之后 - Mills of Saint George 包裝 -

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設計者：Mousegraphics

Faithful to our approach of an 'honest' design we moved away from the existing packaging approach and started by designing a new logo that references the name of the brand with deliberate economy of means and simple outline. We were inspired for our packaging concept by a phrase used for the most popular type of flour which is taged as 'suitable for all uses', and our client's control process known as 'experimental bakery'.

忠實于我們“誠實”設計的方法，我們擺脫了現有的包裝方法，并開始設計一個新的標識，以有意識的經濟手段簡單的輪廓。我們的包裝理念的靈感來源于最受歡迎的“適合所有用途”的面粉類型，以及我們客戶的控制過程被稱為“實驗面包房”。

- 易帶熱飲外賣包裝設計 -

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設計者：Auge Design

Fast & Fresco is a young brand operating in the vegetable market distinctive of its cutting edge cooking process which allows, thanks to the machines speed, to keep the freshness of the ingredients. 
Fast＆Fresco是一個年輕的品牌，在蔬菜市場有獨特的前沿烹飪，基于機械化使其保持成分的新鮮度。

Besides Classic, Premium and Wellness range, Fast & Fresco produces a single-dose take away pack with an innovative cluster system that allows to hold the container without burning. For this range of products the goal was to make something that stands out but always fitting with the whole Fast & Fresco family.

除了Classic，Premium和Wellness系列外，Fast＆Fresco還生產一個帶有創新可外帶熱飲的包裝，可以容納容器而不會燃燒。對于這個范圍的產品，我們的目標是做出一些突出的東西，但總是適合整個Fast＆Fresco家族。

- Viupax創新＃可持續鞋盒包裝 -

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設計者：Matadog Design

After two years of designing, researching and testing, Andreas Kioroglou, founder of the award winning design studio MATADOG DESIGN has developed the ultimate sustainability shoe packaging solution, as it incorporates a number of innovative features.

經過兩年的設計，研究和測試，獲獎設計工作室MATADOG DESIGN的創始人Andreas Kioroglou開發了終極可持續性鞋子包裝解決方案，因為它融合了許多創新功能。

- Celebri茶葉包裝 -

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設計者：Gordost

The unique traditions of tea drinking were born in England. For several centuries the English have been fond of tea, making it a habit to have their favorite drink up to three times a day. The famous 5 o'clock tea is not only a tribute to this tradition, but also a way to take a break from work, take your mind off the worries, and spend time with friends and family. In England, tea has become a truly national drink, that’s why the English theme in the concept of the tea package design looks absolutely organic. 
獨特的飲茶傳統誕生于英國。幾個世紀以來，英國人一直喜歡喝茶，習慣每天喝三次。著名的五點茶不僅是對這一傳統的贊揚，也是一種休息的方式，放下憂慮，花時間與朋友和家人在一起。在英國，茶已經成為一種真正的民族飲料，這就是為什么茶包設計概念中的英語主題看起來是有機的。

- Geniled Bright Led燈泡包裝 -

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設計者：Evgeniy Pelin

Geniled — is a young and ambitious company from Yekaterinburg (Russia), which develops and produces high-quality LED lamps for personal and enterprise usage. During the development process, we realized that the inverted bulb looks like a pear. This was the main idea of the package — to show all the products in a variety of a fruits. It's the metaphor that LED lamps are more environmentally friendly than conventional.
Geniled - 是一家來自葉卡捷琳堡（俄羅斯）的年輕且雄心勃勃的公司，該公司開發和生產用于個人和企業用途的高品質LED燈具。在開發過程中，我們意識到倒燈泡看起來像一個梨子。這是包裝的主要思想 - 將所有產品展示在各種水果中。想說LED燈比傳統燈更環保。

- 超級肉類包裝設計 -

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設計者：Yulia Trunov

The project is a branding of 'Super Meat' company, which is currently developing cultured meat from animal stem cells. During the preparation process, a stem cell is taken once from each animal in a way that does not harm the animal itself. Thus, the meat remains identical in taste and does not require animal slaughter. In few years from now cultured meat will take its place on the market and change the meat industry forever. The public's views are contradictory - many support a process that will free the animals from their suffering without causing a change in our way of life. On the other hand, many argue that the cultured meat is 'too strange' and 'not real meat'.
該項目是“超級肉”公司的品牌，目前正在開發動物干細胞的培養肉。在制備過程中，從每只動物中取一次干細胞，不會對動物本身造成傷害。因此，肉的味道是一致的，不需要宰殺。從現在開始，養殖肉將在幾年內上市，永遠改變肉類行業。公眾的看法是相互矛盾的 - 許多人支持這樣一個過程，即在不改變我們的生活方式的情況下，將動物從痛苦中解脫出來。另一方面，許多人認為養殖肉類“太奇怪”，“不是真正的肉”。

- Air Jordan三角鞋盒概念包裝 -

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設計者： Tomislav Zvonaric 

Is this the future of Air Jordan shoeboxes? This gorgeous shoebox has our eyes completely captivated and it comes in multiple colors and patterns. Tomislav Zvonaric designed this awesome new concept of triangular aluminum packaging for shoes and it can also stack up pretty neat.
這是未來的Air Jordan鞋盒？這華麗的鞋盒讓我們的眼睛完全迷住了，它有多種顏色和圖案。Tomislav Zvonaric為鞋子設計了三角形鋁質新概念包裝，它也可以堆疊得很整齊。

- 竹汁包裝設計 -

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設計者：Marcel Sheishenov

Bamboo is a tin can concept for cold beverage. This can looks like a one section of an actual bamboo and it looks like a long stick of bamboo when stacked on top of each other. This product stands out on shelves and attracts customers.
竹是錫罐概念冷飲料。這可以看起來像一個實際的竹子的一個部分，它看起來像一堆竹子堆疊在一起。本產品在貨架上脫穎而出，吸引顧客。

- 燈泡防摔包裝 -

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設計者：Shaunak Patel

Basically, the brief is to address the problem of damaging the filament or glass when someone accidentally drops it while it is still inside the packaging. Ergonomically, it was settled that 5ft is a good height to test for since most shelves for keeping small products in stores are at a height of 5ft.
基本上，簡單的解決了如果有人不小心掉下燈泡，損壞燈絲或玻璃時，燈泡仍在包裝內的問題。在人體工程學上，5英尺的高度是可以測試的，因為大多數貨架上的小商品保持在5英尺的高度。

- Olo咖啡包裝和品牌 -

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設計者：Steve Solodkov

This amazing cafe branding has our eyes completely captivated. Using the letters 'OLO', Stepan Solodkov created an amazing set of emotions adding value to the brand. Olo is an easy and fun way you can enjoy your food and fruit juices. 
這個令人驚喜的咖啡館品牌，我們的眼睛完全被迷住了。Stepan Solodkov使用“OLO”字母創造了一系列令人驚喜的表情，為品牌增添了價值。Olo是一種簡單而有趣的方式，你可以享受你的美食和果汁。

- Absolut Vodka Dias De Los Muertos gift pack伏加特禮品包裝 -

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設計者：Sunny at Sea

Absolut Vodka is one of the world’s most prominent spirit brands. Through generations they’ve challenged the world’s understanding of art and design. Our task was to create a gift pack for the Mexican holiday Dias de Los Muertos to raise the perceived value of the product. 
Absolut Vodka是世界上最著名的精神品牌之一。他們幾代人都在挑戰世界對藝術和設計的理解。我們的任務是為墨西哥假日Dias de Los Muertos打造禮品包，以提高產品的感知價值。

- Beekeeper蜂蜜包裝 -

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設計者：Busy Bee

“Beekeeper” is a unique thyme honey produced by the company “Ergastiri Meliou” with an eye-catching packaging design made of wood, acrylic paint and white tulle. This innovative packaging was designed to be exhibited at the 5th 'Oh, it's so souvenir to me!'. An exhibition which presents contemporary touristic souvenirs designed by modern Greek designers.
“Beekeeper”是由“Ergastiri Meliou”公司生產的獨特百里香蜂蜜，采用木材，丙烯酸涂料和白色薄紗制成的醒目包裝設計。這個創新的設計包裝在第五屆展會上展出“哦，這是給我的紀念品！”。展示現代希臘設計師設計的當代旅游紀念品。

- 國粹五獨酒包裝 -

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設計者：凌云創意

Keeping Chinese traditional medical theories in mind, five traditional Chinese medicines are used in its fermentation. We want our liquors to impart a simple, oriental charm and make people feel better, just like what traditional Chinese medicine represents in China. Crafted with a deep ocean blue bottle and accented in light-colored wood, the presentation like the liquor inside, promises a natural, tranquil feeling.
秉承中國傳統醫學理念，發酵使用五味中藥。我們希望我們的酒能傳遞一種簡單的東方魅力，讓人感覺更好，就像中國傳統中醫藥所代表的那樣。采用深海藍色瓶裝制成，并以淺色木材為口音，呈現如里面的酒一樣，保證了自然，寧靜的感覺。

- 幫助救濟紙包裝 -

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設計者：Phillip Nessen

After Help Remedies’ national rollout it became clear that their paper pulp and plastic clamshell case was a nightmare to merchandise on a large scale (like really bad). Help's product engineer Dale Trigger and I were tasked with creating a new all paper pack that kept the feel of the original pack but could be displayed neatly on pegs. We took the opportunity to move away from the generic and feature the friendly, graphic imagery we had been using regularly. Help was sold soon after, so these sadly never went into large-scale production. 
在幫助補救措施的國家推廣后，很明顯，他們的紙漿和塑料翻蓋殼是大規模商品的噩夢（非常糟糕）。幫助的產品工程師Dale Trigger和我的任務是創建一個新的紙包，保持原包裝的感覺，但可以整齊地顯示在釘上。我們借此機會擺脫了仿制，并且展示了我們經常使用的友好的圖形圖像。幫助很快就被賣掉了，很遺憾這些從未進入大規模生產。

- 塑料水瓶循環利用包裝 -

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設計者：Happy mcgarrybowen

Chai Point constantly endeavours to be an eco-friendly brand. From cardboard flasks for hot teas to glass bottles for iced teas, they try their best to keep plastic usage to minimum. As they expanded their beverage range, water entered their portfolio. However, the most practical method to package water is in plastic bottles. Given the constraint of the material, Happy was tasked with finding an environmentally forward idea for the plastic water bottle.
柴氏始終致力于成為一個環保品牌。從用于熱茶的硬紙板盒到用于冰鎮茶的玻璃瓶，他們盡量減少塑料用量。隨著他們擴大飲料范圍，水進入他們的投資組合。然而，最實用的包裝方法是用塑料瓶包裝。鑒于材料的限制，Happy的任務是為塑料水瓶找到一個環保的理念。

- Zara Kids兒童香水包裝 -

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設計者：Lavernia & Cienfuegos

ZARA KIDS is a fragrance for children between the ages of 3 and 14. We were asked to come up with two illustrations/characters that were fun and attractive, spoke to a child’s visual language and that also clearly differentiate boys from girls. We created a bunny and a robot with carefully selected colour palettes to fulfill these requirements. In addition to this solution, we had a special interest in giving the characters on the packaging a playful spin (literally) instead of just being attractive protective casing that is thrown away once opened. We came up with the idea, through using cardboard tubes, to rotate the lid so that the eyes of each character changes with each turn. A nice little touch is that the positioning of the lids is not fixed to the base of the tube, which means that each reference lines up differently at the point of sale.
ZARA KIDS是適合3至14歲兒童使用的香水。我們被要求提供兩個趣味性和吸引力的插圖/角色，講一個孩子的視覺語言，也清楚地區分男孩和女孩。我們創建了一個兔子和一個機器人并精心挑選調色板來滿足這些要求。除了這個解決方案之外，我們特別感興趣的是讓包裝上的角色變成一個俏皮的旋律，而不是僅僅是一個有吸引力的保護套，一旦打開就扔掉。我們想出了這個想法，通過使用紙管來旋轉蓋子，使得每個角色的眼睛每轉一圈都會變化。一個很好的點是，蓋子的位置不固定在管子的底部，這意味著每個參考線在銷售點處排列不同。

- Easy-Mixers雞尾酒包裝 -

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設計者：TSMGO The Show Must Go On

TSMGO’s involvement has achieved in transferring this philosophy to a brand identity and a brand strategy, allowing Easy-Mixers to exploit its full potential. Easy-Mixers is an approving nod at the origins of the cocktail, a way to revisit a love for classic cocktail.
TSMGO的參與已經實現了將這一理念轉化為品牌標識和品牌戰略，使Easy-Mixers充分發揮其潛力。Easy-Mixers是雞尾酒的源頭，是一種重溫對經典雞尾酒的熱愛的方式。

- Whistle Blower茶葉包裝 -

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設計者：Black Squid Design

As a growing company in a saturated market, Whistle Blower Tea Co. wanted stand out as the premium tea, with a brand that represented their philosophy of honesty, quality and sustainability. To achieve this the brand had to be repositioned, starting with a more contemporary logo and retail packaging, to share a clearer more targeted message. 
作為一個在飽和的茶市場中成長中的公司，Whistle Blower茶公司希望脫穎而出的優質茶，一個品牌，代表了他們的誠實，質量和可持續性的哲學。為了實現這個目標，品牌必須重新定位，從一個更現代的標志和零售包裝開始，分享一個更明確的更有針對性的信息。

- Sweet Virtues巧克力松露包裝 -

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設計者：IWANT Design

Sweet Virtues is an innovative, forward thinking, health-conscious lifestyle start-up. We have worked with them from their inception, developing branding, packaging, marketing, website and helping to bring their product to market. Since their launch in early 2015 they have won a number of awards including the 'Virgin Foodpreneur' award.
Sweet Virtues是一個具有創新思維，注重健康生活方式的創業公司。我們從一開始就與他們合作，開發品牌，包裝，營銷，網站，幫助他們將產品推向市場。自2015年初推出以來，他們已經贏得了包括“Virgin Foodpreneur”獎在內的多個獎項。

- Babushka泡菜包裝 -

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設計者：Wunderbar

Everybody loves pickles. And nobody does better pickles than your granny. Because she knows the secret ingredient – love. The only problem is that usually she packs her 'love' in very inconvenient huge and heavy glass jars. Meet Babushka with the new look at pickles packaging! Babushka is an easy but also very familiar way you can enjoy pickled tomatoes and cucumbers. Babushka – where tradions meet the future.

每個人都喜歡泡菜。沒有人能比你的奶奶做得更好。因為她知道秘密的成分 - 愛情。唯一的問題是，通常她把她的“愛”包裝在非常不方便的巨大而笨重的玻璃罐子里。Babushka用新的面貌滿足泡菜包裝！Babushka是一個容易且快速你可以享受腌西紅柿和黃瓜的包裝。Babushka - 傳統迎合未來。

- 可口可樂（ACN）特別版瓶裝 -

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設計者： FP7 

Coca-Cola has always been the of?cial sponsor of the Egyptian fans. In this football-mad nation. the national pastime has long been more than just a sport. This nation lives for football, however fans doesn't own their national team’s jersey.
可口可樂一直是埃及球迷的官方贊助商。在這個足球瘋狂的國家。全國的消遣不僅僅是一項運動。這個國家的足球生活，但球迷不擁有自己的國家隊的球衣。

- ADDA集裝箱鞋盒包裝 -

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設計者：Prompt Design 

To communicate with modern teen community is a big challenge because of his own society, lifestyle, thoughts and preferences. This leads to a design of ADDA container shoe box. The ADDA container shoe box design is inspired by the transportation of raw material into the factory and our products to the customers. The design around the shoebox labeled with ADDA name looks robust and is a box-shaped drawer. 
由于他自己的社會，生活方式，想法和喜好，與現代青少年社區交流是一個巨大的挑戰。這導致了ADDA集裝箱鞋盒的設計。ADDA集裝箱鞋盒設計的靈感來自原材料運輸到工廠和我們的產品的客戶。標有ADDA名稱的鞋盒周圍的設計看起來很健壯，并且是一個箱形的抽屜。

- Molecola 906090 可樂包裝 -

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設計者：Curve Studio

The aim of the project was to create an iconic bottle for Molecola, a 100% Italian cola. Curve Studio has decided to take some inspiration from the Italian’s style: fashion, elegance, cinema actresses such as Sofia Loren. The final result is a bottle with sexy and sinuous shapes. The finish of the glass Is a clear reference to fabric texture. The details make the difference, as in fashion.
該項目的目標是為Molecola（100％意大利可樂）創造一個標志性瓶子。Curve Studio決定從意大利風格中汲取靈感：時尚，優雅，電影女星如索菲亞·羅蘭（Sofia Loren）。最后的結果是一個性感且蜿蜒形狀的瓶子。玻璃的完成是一個明確的參考織物質地。細節決定了時尚。

- 夏牛喬蘋果包裝 -

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設計者：潘虎

Eve ate the forbidden fruit and committed the original sin in the Bible, Isaac Newton discovered the law of gravitation when an apple fell onto his head and Steve Job is the brain behind Apple’s iPod, iTunes, iPhone and iPad changed the entire world.
夏娃吃了禁果，在圣經中犯下了原罪，艾薩克·牛頓發現了萬有引力定律，當蘋果掉到他的頭上時，史提夫的工作就是蘋果iPod、iTunes、iPhone和iPad的大腦，蘋果改變了整個世界。

- 3 Rios（3 Rivers）葡萄酒包裝 -

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設計者：Mo?o

3 Rios (3 Rivers) is a wine born in the Minho - northern region of Portugal from Vinho Verde DOC. This wine was inspired by three rivers and created with the most influent vine varieties from each of these area. The Minho river with the Alvarinho vine variety, the Loureiro vine variety from the Lima river and the Avesso vine variety from the Douro river. The label 'invites' the consumer to discover the rivers using a detachable, looking for an interplay between the consumer and the wine history.
3 Rios（3 Rivers）葡萄酒是從葡萄牙北部葡萄酒產區Vinho Verde DOC 出產的葡萄酒。這款葡萄酒受到三條河流的啟發，并以這些地區最具影響力的葡萄品種創造。有Alvarinho葡萄品種的Minho河，利馬河的Loureiro葡萄品種和杜羅河的Avesso葡萄品種。標簽“邀請”消費者用可拆卸的方式發現河流，尋找消費者與葡萄酒歷史之間的相互作用。

- 鉆戒盒包裝 -

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設計者：Andrew Zo

Hudson is a compact ring case that is roughly the size of a matchbox. It fits easily in the pocket and incorporates a beautiful pop-up effect making it perfect for proposals and special occasions. After having received a lot of interest from businesses with the Clifton Engagement Ring Case, Andrew slowly began working on a new design in 2015 hoping to provide businesses with an alternative. Designed for easy production, Hudson is shaped more like a traditional ring box with a slim profile of 2.5cm. It accommodates various ring sizes and is available in leather and a variety of finishes.
Hudson在一個緊湊的環的情況下，大約是一個火柴盒大小。它可以很容易地放在口袋里，并具有美麗的彈出效果，使其成為建議和特殊場合的完美選擇。在收到Clifton訂婚戒指案例的商家很多興趣之后，Andrew在2015年開始慢慢開始新的設計工作，希望能為企業提供另一種選擇。為便于生產而設計。Hudson形狀更像是一個2.5厘米超薄外形的傳統戒指盒。它可容納各種大小戒指，可在皮革和各種飾面。

- 雞尾酒包裝設計 -

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設計者：PB Creative Ltd

Single or double? A little tonic or up to the top? When it comes to mixing the perfect highball, we all know just how we like it. While cocktails-on-the-go are a great stopgap, they lack a certain bespoke sparkle. So, what can be done to move on from the ubiquitous one-size-fits-all version? FMCG trade magazine The Grocer asked brand-design agency PB Creative to rethink the world of ready-to-drink (RTD) cocktails. Here’s what happened when its team of innovators got muddling…
單身或雙人？有點補品或到頂部？當談到混合完美的高球，我們都知道我們是如何喜歡它。雖然雞尾酒在這里是一個偉大的權宜之計，他們缺乏一定的定制閃光。那么，從無處不在的“一刀切”的版本中可以做些什么呢？快速消費品行業雜志The Grocer要求品牌設計機構PB Creative重新考慮即飲（RTD）雞尾酒的世界。當它的創新團隊混亂起來的時候，發生了什么...... 

- Keogh's 特級薯片包裝 -

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設計者：Brandpoint

Having crafted the original brand identity back in 2011, crisp and potato brand Keogh’s returned to Brandpoint in 2016 to review the design strategy in order to better reflect their traditional Irish roots, enhance standout in the ever increasing premium crisp category, and assume a high quality aesthetic.
2011年，品牌形象已經初露端倪，清脆的馬鈴薯品牌Keogh于2016年重返Brandpoint，以便更好地反映其傳統的愛爾蘭根源，加強在不斷增長的溢價中脫穎而出的設計策略。清脆的類別，并承擔高品質的審美。

The aim of the redesign was to communicate the Keogh’s unique proposition of handcooked crisps ‘Grown with love in Ireland’ on their family farm. This involved creating an entire suite of brand assets, from photography and illustration to an in-depth brand book piece, which have become the foundations of the new brand identity.
重新設計的目的是傳達Keogh在他們的家庭農場中手工制作的薯片'愛爾蘭愛爾蘭'的獨特命題。這涉及到創建一整套品牌資產，從攝影和插圖到深度品牌書籍，這些已經成為新品牌標識的基礎。

- 皇家禮盒包裝 -

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設計者：Ginger Monkey

Tom Lane developed this limited edition festive pack design for Royal Salute with the team at Pernod Ricard. The idea derived from ‘The Field of the Cloth of Gold’, a 1520 meeting between the kings of England and France. Taking inspiration from the awnings and fabrics of the occasion.

Tom Lane的節日包裝設計與Pernod Ricard團隊合作開發了皇家禮盒限量包裝設計。從英國和法國的國王之間的1520年的會議“黃金布的領域”得出的想法。從場合的遮陽篷和織物中獲得靈感。

- 伏加特創意包裝 -

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設計者：Zapata.pro

Vodka with caramel raspberry tribute to Christopher Lee, one of the most influential actors in horror movies. Inside the bottle floats a characteristic Dracula's teeth. The label is stamped in the form of dracula teeth that fits with the facing of the product. Its presentation in Halloween 2017 would be supported with wellcome-pack and led lights that make of this bottle a spectacular product.
伏特加與焦糖覆盆子致敬克里斯托弗李，恐怖電影中最有影響力的演員之一。瓶子里面漂浮著一種德古拉特有的牙齒。標簽以德古拉齒的形式印制，適合產品的飾面。它在2017年萬圣節的介紹將支持包裝和led燈，使這個瓶是一個壯觀的產品。

- SoulSpice香料包裝 -

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設計者：studiograu

Studio Grau created the brand design of SoulSpice. A new spice brand, that is good through and through. They not only pay their farmers fair prices but invest 50% of their profits back into social projects and the growing area. This way they can offer the highest quality of the spices and live sustainability. Together with their farmers they strive to cultivate original varieties to ensure the best taste and biodiversity. All the spices are imported in the whole and ground just before packaging.
Studio Grau創建了SoulSpice的品牌設計。一個新的香料品牌，這是很好的貫穿始終。他們不僅向農民支付公平的價格，而且還將50％的利潤投入社會項目和種植面積。這樣他們可以提供最高品質的香料和活的可持續性。他們與農民一起努力培育原始的品種，以確保最好的品味和生物多樣性。所有的香料都是在包裝前全部進口的。

- Bow Lock Brewery啤酒包裝 -

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設計者：DUSK

DUSK was lucky enough to be asked to develop this series of beer can designs for new London based Bow Lock Brewery. Punchy and vibrant patterned labels to reflect the same nature of these tasty beers!
DUSK很幸運提供的Bow Lock Brewery啤酒包裝設計，被要求為新倫敦的Bow Lock Brewery開發這一系列的啤酒罐設計。充滿活力和充滿活力的圖案標簽，以反映這些美味啤酒的性質！

- Mrs. Wormwood gin 杜松子酒包裝 -

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設計者：Chad Michael Studio

A secret gin recipe taken to the grave that now, years later, has been mysteriously resurrected for all to enjoy. Bottled and distilled by Wormwood & Sons.
一個秘密的杜松子酒食譜被帶到墳墓里，現在，多年后，已被神秘復活，所有人都享受。由Wormwood＆Sons瓶裝和蒸餾。

- Chocolocuras松露包裝 -

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設計者：Supperstudio

The characters of Cuqui Cookies, Dark shark, Orange look .... and the rest of this chocolate truffles family, can change their heads and their bodies to create new ones and drive us crazy. The color and the naming of each product transmit notoriety and presence at the point of sale to the brand. Chocolocuras is impulsive, and fun.
Cuqui餅干，黑鯊，橙色的外觀......和其他這個松露巧克力家族的人物，可以改變他們的頭部和他們的身體創造新的，讓我們發瘋。每個產品的顏色和命名都會在品牌的銷售點傳遞惡名。Chocolocuras是沖動和樂趣。

- 生活洗衣 - Anthem豪華洗滌劑包裝 -

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設計者：Anthem

The category of detergents is driven by scientific innovations, performance and cleaning power, but our clothes don’t get dirty that much anymore, our kids don’t play outside and we wash garments after a single wear. Our clothes need to be cared for instead of being repeatedly treated with chemicals in the regular wash.
清潔劑的種類是由科學的創新、性能和清潔力驅動的，能使我們的衣服不再那么臟了，我們的孩子不在外面玩耍，我們只穿一件衣服就洗衣服。我們的衣服需要保養，而不是在常規的洗滌中反復地使用化學藥品進行處理。